How do you know if your ads a flop? Maybe they are where the majority of your traffic is coming from. Perhaps you have a nice healthy balance.
Whether you pay for your ads or only utilize free sites, you are still spending your time. Your time is valuable, don't spend any on something that isn't working. In short, you are paying regardless. You need your ads to give you results, starting yesterday.
Always run at least two ads. Test them relentlessly. Keep the one that preforms better, alter the second. Test again. Repeat this process indefinitely for an unbeatable ad campaign.
Make sure you test the pros and cons of using images. I find I usually get more traffic with some good old formatted text than with images. Sometimes though, in picky cities, only a great image will do the trick.
If you have a decent hosting company, keep track of the ads you post in different cities, and check your reports to see the referring sources. I like to post a lot, with tons of different ads, so I keep track by posting my ad “freeebooksD.jpg” in cities beginning with D. With “freeebooksA.jpg” I do the same thing and so on.
Then switch it up, cities are different and may respond differently to specific ads. If you have one that you really think is a killer, but isn't working, move it to a new place and test it there.
If you're finding that no matter what ad you post, a particular city never clicks your link, abandon it for now. Again, don't waste your time. You can always go back with new ads later.
You can use different pages too. Use a couple different landing page urls, with the same content, and track the traffic to each. Give each page a different ad and watch as some pull in visitors, and perhaps some don't see a single hit. This is slightly time consuming but I've found it very effective at weeding out my ineffective ads. Unfortunately, if you are working off an affiliate link you may not have this option.
You can use different pages too. Use a couple different landing page urls, with the same content, and track the traffic to each. Give each page a different ad and watch as some pull in visitors, and perhaps some don't see a single hit. This is slightly time consuming but I've found it very effective at weeding out my ineffective ads. Unfortunately, if you are working off an affiliate link you may not have this option.
Tiny and Short URL work for testing my affiliate pages. I don't make any claims that they will work with your affiliate tracking.
That's about all the testing I've been known do...how do you test your ads' effectiveness?
Did you know that you can create short urls with LinkShrink and get $$$$ from every visit to your short urls.
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